Today, in the current era where “Go Virtual” has become a new norm, virtual event companies are rising enormously. A massive competition is going on between virtual event platforms to offer the best engaging features. Marketers and organizers around the world are tapping into the powerful virtual event technology to keep the business running. With its phenomenal delivery, it has become the first choice of digital marketers and has become an integral part of every sector.

In challenging times like today where the nations have been hit by a global pandemic, virtual events come to the aid. Face-to-face interactions hold their own worth, but virtual events have closely replicated the same along with generating better leads. There is no doubt to say that hybrid virtual events have overpowered physical events in the past few months completely.

Hybrid Virtual Events

With its exuberance results, organizations that have never thought about moving their physical events in a digital space, are now hosting virtual conferences, meetings, and virtual summits. Virtual events enable organizations to connect and network with attendees residing in any corner of the world in real-time. Organizing virtual booths and sessions to connect with the attendees from remote locations have become the talk of the town.

Every organization is following the recent trend of go virtual, but the major question lies what difference lies between in-person and virtual events? And who wins the battle Physical events vs Virtual events is yet to be witnessed.

With each passing day, physical events are being replaced by virtual ones. In this article, we have shared the difference between physical and virtual events and why hybrid virtual events are leveraging. Also, checkout these #5 hybrid event ideas for your next event.

To get a better understanding and an elaborative brief, scroll down to know:

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Virtual Events vs Physical Events

Let’s understand the biggest difference between virtual and physical events under each pointer. Read on:

#1. Cost Effective Measure

When it comes to looking out for which event format is cost-effective, definitely its virtual events.

In-person events require people from varied remote locations to gather together at one physical venue, which involves traveling. However, traveling to another city or location sounds exciting, but is heavy on your pocket and is extremely expensive. Apart from the travel cost borne by the attendees and sometimes by the organizer, physical events involve certain other costs for organizers. Below is a list of expenses that is mandatory in physical events.

List of Mandatory Expenses at Physical Events

• Cost of renting a venue
• Hiring technical staff
• Expense spent on food & beverages
• Travel expenses in some cases
• Cost of accommodation
• Speakers, organizers, and decorators in some cases

Yes, physical events do help in delivering immersive event experiences to attendees that they remember in the long run, but costs way too much.

Whereas, virtual events come up as an alternative that is a cost-effective measure to host any type of event.

You may host a virtual event on a 2d or 3d virtual event platform. It enables attendees from around the world to tune in from their remote locations and have access to it without having to travel. The virtual venue does not comprise any geographical constraint or space capacity limitations that are mostly an issue in physical events. Virtual event companies that offer no audience capping feature on their platform can accommodate all the employees and guests.

It gets even better, as the cost involved in traveling, accommodation, food & drinks, renting a physical venue, etc. all get reduced considerably. All you have to do is pay to speakers and the virtual event service provider. It can even prove beneficial, as sometimes speakers may even agree to speak at a reduced price due to convenience and comfort. However, virtual events result in having lower costs and more potential leads.

Hence, virtual events are undoubtedly more cost-effective than traditional ways of hosting events.

#2. In Terms of Flexibility

Many big companies hold their presence worldwide with employees scattered in different corners of the globe. Many of the organizations today are working remotely and connecting with employees from remote locations.

Virtual event solutions have been prevalent for long, but it has grown enormously well recently accommodating all the workforce under one roof virtually. Virtual events allow remote employees of different time zones and schedules to connect and network seamlessly over the internet. Organizing virtual summits, conferences, meetings, etc. works on a more flexible approach when compared to physical events. It can be organised seamlessly from the comfort of their own space. Virtual events record the ongoing sessions & enable attendees to have access to important insights if they missed it due to busy schedules. Apart from connecting members from different time zones and locations, attendance, and participation in virtual events is relatively more.

Whereas Physical meetings and conferences may sometimes record sessions, but mostly if it’s once over, it is over you can not access it again. It lacks the flexibility of time zones and geographical constraints always remain in the list with physical events. When compared to virtual format, the percentage of attendees and active participation is relatively less. Virtual attendees can have access to the event again and again on their own. However, resulting in lead generation, which is not possible with conventional ways of hosting events.

In terms of flexibility, virtual events again top the charts.

#3. Data Collection & Trackability

Well, data is collected in both in-person as well as virtual events to measure and analyse the success of an event. But, both work in a different format.

At physical internal and external event data is collected in terms of registration and people who checked-in. Whereas virtual events keep a track of every move made by the attendee at the event. Right from the registration, sign-in, what they viewed, shared, clicked, downloaded, commented, to whom they interacted, etc. everything is tracked. Virtual events keep a complete track of data. A complete track of mass data collection makes it easy to measure the success of the event and nurture leads and work upon the areas for the next event which don’t hold any audience interest.

To have a complete track of data collection, hosting virtual events is the right move.

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#4. Networking Options

The real battle between physical and virtual comes around face-to-face interactions and interface interactions.

In-person meetings hold its own worth as it adds value in building relationships when one meets someone and says hello. But today in the busy world, a majority of the population spend hours in front of mobile or laptop screens. Interface networking helps in saving time and money while connecting you with other attendees in a virtual space.

As technology advances, virtual event companies have started offering interactive and engaging features in virtual event platforms. Live audio & video one-on-one and group chat functionality offered by the platform closely replicates face-to-face interactions. Apart from it, engaging features such as live polls, surveys, quizzes, spin the wheel, Q & A sessions keep the audience engaged while enabling them to network and put across their opinions.

Well, networking options are accessible in both physical and virtual events. But virtual events allow attendees to participate freely in polls who hesitate to voice out their opinions during in-person events.

#5. Offering Merchandise

Offering freebies is one of the most fun, exciting and engaging parts of any on-ground event loved by attendees.

Yes, physical events do offer customized merchandise as free gifts to take home, but that does not mean virtual events can’t replicate the same.

Virtual events can even offer freebies and customized gifts suiting the event. Virtual events allow organizers to introduce games such as spin the wheel, quizzes, and so on and offer free giveaways. The customised merchandise can be a virtual gift such as a coupon code to buy a product or a physical freebie that’s delivered to the postal code.

The conclusion is whether it’s a physical event or a virtual one, customised merchandise can be offered in both the cases, but in a different way.

#6. Impact on ROI

Measuring the impact of ROI in the long term is difficult to measure in the beginning. Both physical and virtual event formats leave a lasting impression on attendees.

Virtual events can run for a number of days, generate better leads while reaching maximum attendees at a single click. Whereas in-person events give a personal touch. The mass data acquired during virtual events results in generating better leads and revenue. The possibilities of long term impact on ROI is better with virtual, but we say it entirely depends upon the company goals.

Conclusion

Virtual as well as physical events both will remain in prevalence serving many sectors. Many of the organizations today are opting for a mix of physical & virtual events. It is known as hybrid virtual events that combine the two formats. It brings the physical attendees and virtual audience in the same frame, thus delivering the original values to the attendees.

In conclusion, there are varied virtual event platforms that offer the same. If you have not yet moved your event online or planned to host hybrid events on a virtual platform, now is the time to get started and grow your business to new heights.

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Exhibitions and expos are very helpful in many ways. To begin with, they help in making new contacts. It can also mean that you can come across a potential client. Who knows, you might crack a deal as well? Also, you or your brand get noticed by more and more people in the exhibition. Apart from this, you get a deeper insight into the industry in these events. Like what works and whatnot. But most importantly, exhibition or expos are a great place to launch a product.

But because of the pandemic, many events were cancelled. This includes exhibitions and expos. And it left many people puzzled. But few of those events that were not cancelled shifted digital medium. And adopted virtual event technology. But you must be wondering how it is possible to host an exhibition or expo virtually? Let’s see.

Virtual Exhibition/Expo – a Limitless World

A virtual exhibition or expo is a digital alternative to a physical event. Its aim is to recreate the experience of physical events on the digital medium. A virtual event like a virtual exhibition relies on a virtual event platform. And these virtual platforms offer a 3-Dimensional and interactive environment. Also, these platforms provide features and tools dedicated to audience engagement and networking.

Benefits of the Virtual Exhibition

There are lots of benefits to choosing a virtual medium for your exhibition or expo. Some of these are cost efficiency, time-friendliness, global audience, better ROI (Return On Investment), networking opportunities and many more.

Now that you are aware of some of the benefits of the virtual exhibition. Let’s see how you can host one by yourself.

Steps to Host a Virtual Exhibition

1. Laying Down Your Goals

You need to decide your goals for your virtual exhibition. Ask yourself questions like What do you want to achieve from the event? Do you want to expand your network? Or want to launch a product? Or is there any other reason? By introspecting, you will get the answer to these questions. Your whole event will depend upon your goals. So, identify your purpose. Once your goals are decided, you can move ahead with the next step.

2. Making the Road Map

After deciding your goals, you need to prepare the strategy for your event. Now you must be wondering what things you should consider while making the strategy? To begin with, the date, time and duration of the event. Also, you need to decide the features you are going to provide to your exhibitors and visitors. Remember, you are planning for a virtual event, so you need to offer lots of features. These features might cover the customisation of the exhibitors’ booth or features/tools for the visitors.

3. Allotting the Budget

The strategy for the event will help you to identify the needs for your event. And upon these requirements, you will be able to form the budget. Understand this, the production quality of your event depends upon the budget. And thus the look and feel of your virtual exhibition.

You need to consider things like the expected number of visitors, the features and tools for the exhibitor’s booth and other things like equipment.

People often mistake while making the budget. One of the common mistakes is underestimating the expenses. It is acceptable if you are left with some extra money after the event. But it would be a big problem for you if you run out of money while making arrangements.

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4. Required Tech for the Event

For a virtual event, you would need various things like a camera and microphone. But most importantly, the virtual event platform/software. Don’t forget your audience’s experience will decide the result of your exhibition. And the audiences’ experience can be controlled by the virtual event platform. While selecting the virtual event or software, you need to consider these things

• Interface and Navigation
  The interface of the virtual event platform needs to be interactive. Also, it needs to be easy to navigate. If the interface is buggy, it will ruin the audiences’ experience. Or if it is too complicated to navigate, then people will get confused and leave your event.
• Engagement Features
  A survey says that those who didn’t try to engage the audience were expected to be 150 times more unsuccessful than those who did. So you have to engage your audience to get positive results. You can use features like Gamification, leaderboard, AR photobooth, social wall and many more.
• Networking Tools
  Networking is very essential for many people, especially if they are going to a virtual event. And that too a virtual exhibition. So provide your audience with the features like Live chats, 2-way interaction, networking lounges and AI Matchmaking etc.

• Exhibitor Booth Customisation
  Don’t forget your exhibitor. You need to give some options to the exhibitor to customise their booths. Also, you can provide them autonomy for customisation. How about a DIY feature? This will allow the exhibitor to select colours, banners, functionality, icons, video recordings and pictures etc.

5. Inviting Exhibitors and Audience

Now that you have made the necessary arrangements, it is time to send invitations. You need to invite exhibitors, guests and the audience in advance. Also, don’t forget to mention important information like the date, time and duration of the event. And also, provide them with the link to your virtual exhibition.

6. Spreading Word for Your Event

Promoting your event is as important as deciding the budget. So, you should market your event. But you must be wondering how to promote your event? Use social media. But first, prepare a strategy for social media marketing. Consider the different social media platform formats and the trending content. Now tailor your content according to your social media platforms. Remember your content has to be effective, and it should attract people. Otherwise, you won’t see many visitors at your event.

7. Sponsorship

You can also approach the sponsors for your event. There are multiple advantages of getting the sponsorship. Apart from the funds, you can ask your sponsors to promote your event. Remember the reputation of your event will be linked with the sponsors of your event.

8. Rehearsal

The last thing that is left before the event day is rehearsal. Test the virtual event platform. It will help you in identifying the possible issues. Also, You will get the time to eliminate these issues. And also test the technical support provided by the software team. We hope this article will guide you in hosting your virtual exhibition/ expo. Share yours about virtual exhibitions or any other virtual event with us.

If you are looking for comprehensive solutions for your virtual hybrid events, Dreamcast offers endless possibilities. Enquire now!

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As we have moved ahead and adjusted with the new landscape, organisations, institutes, and businesses worldwide adopted virtual events technology. A sudden shift from traditional physical events to virtual event solutions has been recorded. The pandemic arose, and here we are organizing full-fledged virtual events. Undoubtedly, over the last year, we have experienced a sudden occurrence of virtual events in place of on-ground physical events.

Many became skeptical about the fact, Is virtual events a COVID-driven fad? Absolutely not. Virtual events are here ever since their inception and benefiting many large-scale organisations for years. However, the pandemic, resulted in upsurging the demand for virtual events, thus resulting in making it immensely popular. Right from virtual conferences, virtual fairs, virtual meetings, virtual expos, and more, have become a part of daily life in the new digital era.

What is a Virtual Fair?

Over the course of the pandemic, virtual fairs became immensely popular and the first choice of digital marketers. It is the only medium left to connect with delegates and employees remotely via hosting virtual fairs on a virtual fair platform. In addition to virtual fairs, video hiring has also gained momentum. Video hiring allows recruiters to conduct virtual interviews with candidates, saving both time and money. Candidates can also attend interviews from the comfort of their own homes, which makes the process more convenient for them. With the advent of video hiring, companies can now reach out to a wider pool of candidates, regardless of their geographic location. This makes the recruitment process more efficient, cost-effective, and flexible. As the world continues to adapt to the new normal, virtual fairs and video hiring will continue to be integral components of the recruitment process.

A virtual fair is a digital event that takes place over the internet on a comprehensive virtual fair platform. The event is organised on a specified date and time thus enabling attendees from different locations to come together and exchange information virtually. A comprehensive virtual fair platform that comprises the most exuberant features enables organisations to brand virtual booths as per their brand image thus delivering real-life immersive experiences.

The merits offered by virtual fairs are far beyond the capabilities of traditional on-ground fairs. It enables attendees to get in touch with the pivot top trending industries right from their comfort. However, the benefits of virtual fairs are not only limited to attendees but also facilitate sponsors to showcase their offering to widespread audiences globally and enable industries to tap the top talent around the globe.

Virtual fairs can be of vivid types ranging from industry to industry right from virtual career fairs or job fairs, virtual trade fairs, virtual networking fairs, virtual benefits fairs, and much more.

To have a more detailed insight into types of virtual fairs, scroll down. We have amalgamated the most promising types of virtual fairs that are trending and helping many industries to upscale their game.

Type of Virtual Fairs

1. Virtual Fairs for Organisations

Virtual Job Fairs

Job fairs are an effective way to bring top industry leaders and the most qualified job seekers together under one roof to connect and network seamlessly. However, Virtual Job fairs enable them to gather the same way and have discussions on open positions, qualifications, and the best-suited role in a digital format. Leveraging the right virtual event technology makes the work much easier thus enabling job seekers and recruiters to connect seamlessly. It enables employers to customise their booth as per their brand image and attract the most qualified candidates around the globe. Right from having Q&A sessions to live audio/video interviews in a virtual environment, attracting top talent becomes seamless with virtual job fairs. Additionally, you can integrate some fun activities during the event such as quizzes or contests to keep attendees interested.

Virtual Education Fairs

As the name suggests, virtual education fairs are organised by top universities to reach students living in varied geographical locations. However, with the help of virtual education fairs, universities can connect prospective students globally without any geographical barriers. It enables universities to showcase their infrastructure and culture to a wide range of students across the globe.

2. Virtual Fairs for Companies & Businesses

Virtual Career Fair

Today, the virtual career fair has become a significant part of the recruiting panorama. Hiring managers and recruiters are highly relying on virtual career fairs to search for the most qualified job seekers for the available positions. The entire recruitment process has been uplifted with online career fairs as it enables recruiters to find an ideal candidate suitable for the job role from any location around the globe. By leveraging a comprehensive, virtual fair platform recruiting professionals can seamlessly connect with the top talent across the globe via audio/video functionality. Thus, taping global talent became possible with virtual career fairs.

Virtual Benefit Fairs

Well, when we are talking about virtual fair types, we can’t miss virtual benefit fairs. It is another type of virtual fair organised by companies that are widespread across the globe to educate the employees of an organization about companies benefits and privacy policies. A virtual benefits fair enables organizations to circulate employee benefit plans to a remote workforce seamlessly.

Virtual Onboarding Fairs

Even during the course of the pandemic, many large-scale organisations were hiring candidates virtually. Virtual onboarding fairs are an effective way to onboard new employees of an organisation. Right from reducing the production costs involved to training costs, virtual onboarding fairs comes with many more benefits. A comprehensive virtual fair platform enables organisations to host interactive and engaging onboarding fairs to give training to new hires. The exuberant features offered by the virtual event platform enables companies to offer training to new employees in real-time via live audio/video chat functionality, webinars, presentations, and much more.

3. Virtual Fairs for Universities

Virtual Campus Job Fairs

Campus job fairs are a part of a university programme that enables students to get connected with pivot industry leaders. Virtual campus job fairs work the same way as traditional campus fairs. It enables students to connect and network with the leading industry experts via interactive chat tools from any corner of the world. Virtual campus fairs are an effective way to accelerate university placements and help students find the right career choices right from their own convenience.

Virtual Open Day Fair

Virtual open day fair is another type of virtual fair organised by universities to reach prospective students globally and educate them about university programs, admissions, faculty, campus, or infrastructure. Leveraging the right technology enables you to collate an effective and promising virtual open day fair. An event hosted on a comprehensive virtual fair platform enables students to have free-flowing conversations with the faculty in real-time.

4. Virtual Fairs for Trade Show Organisers

Virtual Trade Fairs

online trade fairs are an outstanding way to enhance your brand’s outreach and maximise exposure. Today, exhibitors and sponsors are more willing to participate in virtual trade fairs, as it enables the brand to reach a wide spectrum of attendees seamlessly. However, it results in generating more qualified leads that result in accelerating sales funnels.

Virtual Product Launch Fair

Virtual product launch fair is another type of virtual fair that is immensely popular among brands. It is one of the most promising and compelling ways to make your prospects aware of the upcoming product releases. Virtual product launches create excitement among attendees about the latest offerings, thus enhancing the customer base. Hosting a virtual product launch fair on a comprehensive virtual fair platform facilitates attendees to have free-flowing conversations about the latest product offerings via live chats, Q&A sessions, interactive activity, or more.

Final Word

As any live physical event can be transformed into a visually captivating virtual event format the possibilities are endless. Virtual fairs are on the rise and are here to stay for long, enabling organisations, industries, universities, and more to reach and connect with prospects seamlessly. In this article, we have amalgamated the varied types of virtual fairs that are being organised around the world. If you have not yet stepped into the virtual world, when will you? Enter the era of virtual events and host your virtual fair with utmost ease with the top virtual fair platform, Dreamcast.

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Want to know what exactly your event’s attendee is looking for? What are their thoughts, aspirations, and ambitions? If you are looking for answers to these questions, then look no further. We have answers to all your questions.

We often focus on mapping our attendee’s journey. But we miss the opportunity to understand them. What does the attendee want? What motivated them to join your event? or What they are expecting from the event? Keep in mind that not everyone attends the event for learning. Some people look out for networking while others for knowledge about their industry. This can be very helpful in hosting a virtual or hybrid event. So, how to understand your attendee? The answer is creating an “Attendee Persona”. But before moving ahead, let’s first understand what it is?

What is Attendee Persona?

Attendee Persona is a process of characterizing the attendees of your event. This characterization is usually based on their likes and dislikes, goals and aspirations. In other words, it is a virtual profile of an individual based upon their behaviour, needs and wants.

Creating an Attendee Persona helps you understand their needs and wants. Also, you can understand different type of people, which helps in diversifying your message. It means you can tailor your messages to suit the needs of individuals. Hence, making your messages more efficient and effective. Along with that, you will be able to identify your target audience.

Also, an attendee persona can help you to get relevant speakers, sponsors, and exhibitors in your virtual event or Hybrid event.

How to create an Attendee Persona

Now that you understand what the attendee persona is, your next question would be how to create one. For this, you need some information about your attendee. This information can be as simple as Gender, Age and hobbies. Or can be information about their professions like job title and industry. This information can be easily accessed by asking these questions in the registration form. You can also ask questions like their reasons or motivations for joining the event. Or their expectations from the event.

You can group the attendee by age group, location, same industry or job title. Or you can club them based on their responses like similar interests, reasons, and expectations for joining the event. It is easy to collect this information, if you are organising a virtual event or an hybrid event.

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Getting more information

You may stumble across the challenge of how to collect more information. As the information is the key to building the attendee persona. And more information means a more accurate and effective persona. For this, you can use these practices –

1. The Registration Forms

The primary method to collect information about your visitor is using the registration form. It provides you with regular details like gender, age, location, and more. But also provides details like motivations and expectations with the virtual event, virtual conference, virtual trade show, and virtual fair.

2. Polling

The polls help us to understand what the visitor thinks about the particular topic. It also helps in determining their thought process. Along with you can have an idea of how to group the visitors. This is quite helpful especially for virtual conferences and virtual career/job fairs.

3. Surveys

For more information, you can conduct surveys. You can design surveys, especially for your event. A more customized survey means more rich information. For example, you can ask about their past experiences. What they liked or disliked about it? What are they expecting from your event? It will help you to make the required improvements.

4. Reviewing Your Competition

One of the most highly recommended practices is to review your competition. It makes you conscious of your surroundings. It answers questions like What your competition is offering? How is it different from your event? Who is attracting more visitors? And so on. Also, you can see what techniques your competitors are using in their virtual or Hybrid event.

5. Previous Types of Research

Apart from your own research, you may find research done by others. Along with your own research data, you can refer to these research data and analyze them. This might help you to enhance your research. And might give you a new perspective on a particular topic. For example, what are the trending features of a virtual event platform/hybrid event platform.

6. Introspect

Along with researching and analyzing, you need to introspect about your event. Ask yourself questions like How is your event beneficial to your visitor? How is your event better than that of your competitors? It will help you understand your visitor’s thinking process.  And you will be able to answer all their queries.

Example of an Attendee Persona

Here is an example of a list of your attendee’s characteristics. It will make it easy for you to prepare an Attendee Persona.

1. Age

2. Gender

3. Location

4. Job title

5. Industry

6. Reasons for joining the event

7. Expectations from the event

8. Social media they use

9. What they want to learn at your event

so on.

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Importance of creating Attendee Persona

1. Personalize the Experience

If you customize your event for an individual, the attendee will get a more personalized experience. It will make them feel comfortable in the event. Also, they will get a positive message that you care about them. And will build confidence in them that they will get what they are seeking. Hence, it will keep them engaged. For this, you can take help of virtual/Hybrid event platforms or virtual event software. Also, you can reach a virtual event company or agency which is quite experienced and trusted in providing such solutions or services.

2. Continue Engagement

If the attendee is getting the desired information, chances are high that they will return. In other words, the continuity of engagement directly depends upon the visitor’s satisfaction. To achieve this, you need to identify what they are looking for.
This could be Networking or learning opportunity. 
You can use various tools and techniques to engage your attendees. These are gamification, networking, live chats, AR photobooth, One-on-one or group meetings and so on. The goal here is to provide attendees with an immersive experience.

3. Effective Marketing

If you are well aware of the visitor’s needs and wants, you can target them effectively. You will be able to tailor the message that will grab your visitor’s attention. Hence making your message efficient.

4. Improved Experience

To make your visitor feel valued, they must relate to the event. To make this possible, you need to curate the interface according to their personal needs.  This is beneficial especially if you are hosting a virtual conference, virtual trade shows, virtual fest, virtual career or job fairs or even corporate events like virtual AGM (Annual General meeting) and virtual Town Hall, etc.

5. Varied Messages

Now categorizing your visitors helps you to create a message catering to different individuals. It means various messages for various people. Also, you will be able to identify your target audience. It makes your message more relatable.

6. What your Attendee Thinks

Your attendee’s reason to visit your event plays a crucial role in understanding their thought process. And what they are expecting from the event and helps you to deliver the solutions to them.

Using Attendee Persona

Now that you have created an attendee persona, it’s time to deploy this information at work. Let’s look at how to use it effectively so that next time you get more visitors.

1. Giving Suggestions

Since you can characterize your visitor based on a matching persona, you can provide them with suggestions. These suggestions can be about the sessions in your event, which might be your visitor’s interest. Or can about meeting with people from the industry your visitor works in. For example, you have a session on ‘how to start investing your money’, then you can suggest it to those who want to learn about investment.

2. Email Marketing

You can use your attendee persona for email marketing also. You can send emails to your visitor, which are in-line with their interest. Not only can you get your visitor from past events to the next event but also new visitors. Now taking the above example, you can email the details of that session to people with similar interests. Also, it can be an effective strategy for virtual product launches, virtual tours, virtual job/career fairs.

3. Personalizing your Event

If lots of your visitors have similar interests or they fall in the same attendee persona, then you can customize your event accordingly. For example, many of your visitors are interested in Stock Trading so you can have a session about this subject.

Attendee Persona has lots of advantages. And today you have seen some of them. It gives you a boost that will significantly impact your events and visitors. I hope that you are ready to create your own attendee persona.

If you are looking for comprehensive solutions for your virtual hybrid events, Dreamcast offers endless possibilities. Enquire now!

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Leverage the marketing skills and game changing trends to escalate your event experiences breathtakingly!

Key Points:

• Dominant marketing skills in the consumer market
• Expectations from any organisation
• Beneficial trends for ultimate event success

Who does not want their event to be a success, right? The great tons of endeavours along with strategic planning leads to the event execution. By now, we all know that hosting a perfect virtual or hybrid event is not everyone’s cup of tea. It comes with a lot of challenges. You must be completely rigid in order to win over all the challenges and stand out from the crowd! Wow, that sounds exciting. Well, it actually is!.

In order to fathom success, you must incorporate numerous new patterns and alter or completely modify your existing mindset. This process requires quite a lot of learning and letting go of the old patterns. This is an interesting journey and your organisation gets to thoroughly learn a lot. So, let us first start with the type of skill requirement that is in trend right now. Yes, you read that right! The requirement of skills is constantly changing based on the market scenario. Thus, it is important to inculcate all the vital skill sets prevalent in the economy. With that said, let’s find out the most dominant marketing skills in the consumer market right now:

• Sales skills

We agree that the sales department is looking at entirely different objectives this year. The format is about selling a virtual platform and this might seem a bit of a tedious task. But, you must alter your approach in order to target your organisational objectives efficiently.

• Marketing skills

Marketing plays a very important role in today’s market. Your organisation must incorporate all the effective marketing strategies as it can be extraordinarily beneficial after a certain time period.

• Tech-savvy lifestyle

There is no denying the fact that our generation is practically shifting towards the tech-savvy lifestyle. Therefore, it is important to get familiar with every aspect of technology and gain insightful knowledge regarding the same. This will help with your performance in the long run.

• Deep knowledge regarding the platform

2021 is all about virtual as well as hybrid events. You must be aware of each and every feature that your virtual or hybrid event platform has to offer. This will help you comprehend various aspects seamlessly. Moreover, it will motivate you to get creative and come up with effective as well as beneficial strategies.

• Attracting customers

This is an important skill set prevalent in today’s economy. Customers play a major role in any industry. Thus, you must know your way around them. Getting familiar with some famous tactics to boost customer engagement is suggested.

• Public speaking

Virtual or hybrid event platforms facilitate individuals to partake from the comfort of their houses. But, this is one of the most challenging aspects because your communication level must be cutting edge. You should know different tips and tricks that help you to retain the audience’s attention for a longer duration. This will be essential as it will allow you to convey your point effortlessly.

All these skill sets will help you have an advantage over your competitors. Moreover, this approach will lead to more sustainable growth in the upcoming years. Furthermore, one thing is for sure, experimentation will lead you to unfathomable heights of success. As 2021 is the year of changes, you will have to bring a lot of alterations in order to find out what works best for your organisation. And trust us when we say, this is not a two-step process!

You will have to partake in the hit and trial method, indulge in different tactics in order to analyse the perfect alternative available out there. But, unfortunately, the skill set and the changing lifestyle are not the only challenges in front of us. If you want to take over the market, you must think out of the box. It is important to carry out numerous brainstorming sessions and come up with a variety of different ideologies. These ideas should help you wrap up the target consumers for your organisation. Additionally, numerous factors are simply expected from any organisation in today’s market. Let us dig a little deeper to analyse what these expectations are and how you can affect your market with them.

• With the introduction of this distinct perspective, our main focus has shifted to virtual as well as hybrid events. Nevertheless, you are expected to be a professional marketer whose main motive is to market and sell a particular product or service.

• An organisation would expect you to have profound knowledge regarding aspects like branding, content marketing, sales managing, demand generation, and a lot more.

• There’s no surprise that the event Industrialists have to partake in numerous communicative sessions like webinars or podcasts and a lot more.

• We cannot forget about the technological aspects and talking about expectations. Information regarding the top-notch Technologies is not considered experience anymore. This is the basic expectation and you must fulfil it in order to provide fulfilling results.

• Your interactive skills and communication levels should be exceptionally high in order to lure in more audiences in no time.

This list goes on forever. We agree it might appear as an extremely complicated situation. But trust us because we have found some beneficial loopholes to advantage you in the long run. This includes regularly adapting to the trends of the market and the event industry. As we all know, there are numerous trends to stand out. These strategies are considered useful trends as they provide the utmost success for any organisation. So, without any more delay, let us unwind 5 beneficial trends that can help you make your event a huge success.

1. Focus On Your Sponsors And Their ROI

As an organisation, you must know the importance of your sponsors. Undeniably, they help you host effective virtual as well as hybrid sessions. Moreover, you can afford the tech-friendly equipment and strategies that provide world-class facilities with their help. Thus, it is extremely important to give them what they truly desire. In order to do so, you must understand your sponsors as well as their objectives from your virtual or hybrid event. There is no denying the fact that sponsors are usually looking for expanding their customer base. But, the requirements don’t need to be limited to only this factor. Their objective can be

• To foster relations
• To spread Awareness
• To educate clients
• To launch products
• To make important announcements and a lot more.

Therefore, it is important to look after their needs and requirements. Based on that, you can formulate your virtual or hybrid event. Additionally, you must lay out a plan that helps you analyse how your sponsors will be benefited from the different strategies you opt for. Lastly, you must opt for the plan that provides maximum return on investment and breathtaking results for your sponsors.

2. HYBRID Is Our New Future

With the pandemic, we also saw a drastic inclination towards the virtual world. Individuals were extremely dedicated towards hosting impactful online sessions. These sessions enable participants to enjoy and gain valuable information from the comfort of the houses. Experts have analysed that this year is going to be the year of hybrid events. Furthermore, hybrid events are going to take over the future because of their utmost convenience. We all are aware of the fact that hybrid events are a perfect amalgamation of both the virtual well as physical elements. Therefore, these types of events provide a marvellous opportunity to host interactive sessions that target the key pointers. Additionally, these events have been quite effective in terms of spreading the message. They are more impactful and help the virtual attendees understand the concept effortlessly. So, make sure your event strategy offers flexibility to make a room for the dynamic hybrid events.

3. Promote 1:1 Meetings

Ample attendees partake in the virtual or hybrid events virtually to gain useful information. These conceptualizing sessions offer them a perfect opportunity to expand their mental horizons and binge on some informative content. Therefore, you must strategically analyse different aspects of your virtual hybrid event platform and incorporate effective communication features. An extraordinary element that will help you stand out from the crowd is one-on-one meetings. You must empower your virtual attendees to opt for one-on-one meetings in real-time at any point of time. This will allow them to share the ideologies. Moreover, it will help them comprehend each and every point in a convenient way. This is so because one-on-one interaction will facilitate them with the option of clearing their doubts and queries hand to hand.

4. Incorporate Effective Breaks

When your virtual attendees are participating from the comfort of their space, it is pretty much expected to face numerous distractions every now and then. Individuals are oftentimes disturbed by the numerous household activities surrounding them. Thus, it is essential to incorporate effective break sessions. These sessions will not only allow your participants to tackle distractions but it will empower them to effectively understand your pointers. It is essential to integrate small breaks during your informative sessions. This is so because participants will be able to clear the doubts and give their mental abilities a break from the monotonous speech. Effective break strategy will help you gain positive feedback within a short time period.

5. Facilitate Interaction All Year Round

Lastly, it is important to focus on your interactive skills. While we have made this extremely clear that effective communication is one of the most important aspects of any virtual or hybrid event. We want to take this opportunity to help you understand that you must facilitate all virtual participants with a feature that empowers them to communicate throughout the year. This can be a small community over any social media handle or through your main website page. This aspect will allow them to stay up to date and share various thoughts about your product as well as services. Creating a small community dedicated to all your virtual participants will make them understand the importance. This will be quite helpful in boosting your brand’s image and attracting more clients for the long run.

Final Thoughts

An event can make or break your brand’s online visibility. If you want to boost your brand’s image, it is important to incorporate all the essential ongoing trends in the current market scenario. In the above-mentioned article, we have summarised numerous factors that can help you reach organisational objectives with the help of virtual and hybrid events. We trust that this article will provide you with useful information and help you host marvellous virtual and hybrid events for your organisation effortlessly.

If you are looking for comprehensive solutions for your virtual hybrid events, Dreamcast offers endless possibilities. Enquire now!

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The post 5 Success Mantra to Upscale Your Event Experiences in 2021 appeared first on Dreamcast Blog.

Are you providing the best virtual event experience to your sponsors as well as virtual participants? Find out today with the help of our article.

Virtual events are the most exuberant element of the virtual world. We all know that the virtual eventplatforms took a significant boost during the covid-19 pandemic. The reason behind their sudden success is known to everyone. These virtual event platforms allowed the participants to indulge in numerous brainstorming sessions and gain some valuable information, that too from the comfort of the houses. Isn’t that amazing?

Organisations from around the globe have done great endeavours to host effective virtual events. They have also started to host hybrid events as they are the perfect amalgamation of virtual as well as physical elements. These events are quite budget-friendly. Thus, despite the coronavirus taking a toll on all of us, we can still enjoy participating in these effective and informative sessions. But, there is no denying the fact that hosting an immersive and holistic virtual event is not everyone’s cup of tea. It comes with a lot of challenges that need to be sought out strategically. If you are able to fathom all these challenges, no one can stop you from hosting a successful virtual event! If you’re probably wondering what these challenges really are? don’t worry because we have got your back!

After running thorough and detailed research, we have gathered insightful information. In this article, we have summarised our entire knowledge with the help of a few pointers. So, continue reading further to find out whether your virtual event is the best it can be or are you doing something wrong?

Virtual Event Platform Statistics Every Organizer Should Know

• The global virtual events market is expected to continue strong growth throughout the decade, according to the Grand View Research.

• A report by Wyzowl suggests that 91% of businesses use video as a marketing tool.

• Based on the DataReportal Digital 2025, mobile devices generate the most global internet traffic.

• 71% of consumers expect personalized interactions based on research by McKinsey.

• PwC states that customer experience is a major purchasing differentiator.

Questions You Need to Answer

1. Does Your Virtual Event Follow A Complex Registration Process?

If you have set a complicated registration process for your virtual event, chances are the attendee attendance is going to be considerably low. This is because the participants tend to incline more towards easy to comprehend interface. Thus, if you welcome them with a window that is not as per their expectations, they will be highly disappointed. Moreover, your sponsor’s do not have the time to spare on tedious activities. This will result in a negative impression. You surely don’t want that, right? Therefore, it is essential to set up an easy registration process that allows even a beginner to partake in your virtual event.

2. Do You Provide Ineffective Data Resulting In Poor Analytics?

Data is the most important element for any virtual event. You are delivering informative data-content with the help of an effective virtual event platform. Whereas your sponsors want accurate data to analyse whether your event was a success for them or not? Therefore, it is essential to keep a proper track of all the aspects present in a virtual event. You should offer features like attendee footprinting as they provide an exuberant opportunity to the sponsors. They can analyse which is the most visited place during a virtual event. Additionally, you can also provide information regarding the number of times your sponsor’s ads were viewed, and so forth. This will be extremely beneficial because your sponsor’s main motive is to expand its customer base. Thus, we advise you to lay extra emphasis on effective data analytics.

Also Read: How to Choose the Right Virtual Event Platform?

3. Is Your Virtual Event Platform Focusing On The Virtual Attendees?

Virtual attendees are the reason why you are hosting a virtual event, right? If they are not satisfied with your virtual event, they will not indulge with your organisation. Similarly, the sponsors are also interested in virtual attendees. They want to promote their product as well as services and expand their customer base. Thus, you must focus on each and every virtual attendee. Their level of satisfaction will lead you to the pathway of success. You can examine the following factors in order to analyse if your virtual event is effective or not:

• Is the registration process easy to understand?
• Are the attendees facing any difficulties in accessing the virtual platform?
• Is the user interface friendly and comprehensive?
• How are the reviews and feedback of the virtual participants?
• Are they satisfied with the networking opportunities?

4. Have You Incorporated Any AI Matchmaking Tool?

It is extremely essential to incorporate the appropriate engagement tools in your virtual event. One of the most prominent as well as important equipment is the AI matchmaking tool. It formulates an accurate list representing all the virtual attendees and their area of interest.  Undeniably, it is extremely convenient for the sponsors as well as exhibitors. This is so because it allows them to reach out to all the interested candidates and schedule a meeting with them on their preferred time slots. It allows your sponsors to attract more potential clients. Thus, you must focus on incorporating an effective AI matchmaking tool that facilitates your virtual event platform.

5. Do You Effectively Promote Your Virtual Event?

If you want to attract a larger audience, you must spread the word. It is important to incorporate effective promotion strategies as they help you yield better results. We all know that virtual events are all about the online medium. Since these events function completely digitally, it is a great opportunity for digital marketing. As we all know digital marketing is quite budget orientated as compared to the traditional promotion tactics. You can include numerous marketing strategies like social media marketing, email marketing, content marketing, and so forth. If you effectively promote your virtual event, you will be able to attract more audience. This will be beneficial for your organisation as well as the sponsors and exhibitors. Additionally, they will be willing to partner with you in the near future.

6. Is Your Virtual Event Easy To Comprehend?

Seamless navigation plays an important factor in a virtual event. Your virtual event platform must provide an interface that is easy to understand at all cost. If the virtual attendees face confusion and complication in order to access a simple thing, they will not be willing to partake in such activities. Therefore, you must formulate an easy to comprehend infrastructure that favours both your sponsors and your virtual participants. You can utilise an introduction guide video in your virtual event. This is a small video clip that guides all the virtual participants through each and every segment of the virtual event. It helps them understand the different sections present in your virtual space. Thus, they are empowered to access these areas effortlessly.

7. Does Your Virtual Event Match The Sponsor’s Expectations?

There is no denying the fact that sponsors have their requirements from a virtual event. Unquestionably, your brand caters to each and every one of their requirements on time. But, your virtual event should do the same. You should inculcate all the features and equipment that favour your sponsors and facilitate their requirements. Some of the most common goals that sponsors have are as follows:

• To foster relationships
• To educate customers
• To expand their networking
• To facilitate brand awareness
• To launch new product and services
• To boost their image and so forth.

Therefore, you must take extra initiative and provide them with suitable results. This will directly affect your relations with the sponsors as well as exhibitors.

8. Is The Return On Investment Satisfactory?

You take all the extra efforts for a virtual event for it to be successful, right? Therefore, you must keep a track of its return on investment. It is extremely important from both the organisers as well as the sponsor’s point of view. You must provide the sponsors with appropriate data analytics that allows them to examine audience engagement. Moreover, you must understand the different segments of your virtual event and examine the audience feedback. This will allow you to see a bigger and clear picture, that too from a perspective. Additionally, you must examine whether your motive with a virtual event has been fulfilled or not. This will help you analyse the return on investment.

“The most successful virtual events are rarely determined by content alone. Platform choice directly impacts engagement, networking opportunities, attendee retention, and measurable event outcomes.”

— Virtual Event Technology Consultant

How to Choose the Right Virtual Event Platform

One of the most common mistakes organizers make is selecting a platform solely based on price or feature count. The right platform depends on the type of event you are hosting.

For Webinars

Prioritize:

• HD streaming
• Registration tools
• Q&A functionality
• Recording capabilities

For Virtual Conferences

Prioritize:

• Multi-track sessions
• Networking
• Agenda management
• Analytics

For Virtual Trade Shows

Prioritize:

• Virtual booths
• Lead capture
• Exhibitor dashboards
• Sponsor branding

For Hybrid Events

Prioritize:

• In-person and virtual integration
• Unified attendee data
• Live streaming
• Mobile event app support

Another consideration is scalability. A platform that performs well for 500 attendees may not be suitable for 50,000 attendees. Organizers should also evaluate:

• Customer support availability
• Security standards
• Data privacy compliance
• Custom branding capabilities
• Integration capabilities
• Reporting and analytics

The most successful event organizers choose platforms based on attendee experience and business outcomes rather than feature checklists alone. Here is a detailed case study of the Dreamcast handling events with thousands of attendees.

JLF 2025: How Dreamcast Powered Access, Networking & Payments with One Smart Badge

Final Thoughts

Virtual events as well as hybrid events offer an exuberant opportunity to unleash the utmost potential. They allow you to host interactive sessions where individuals can participate from the comfort of their houses. If we take a look around us, we will find that every organisation has started to incline towards the virtual world. But, we cannot skip the fact that hosting virtual events is not as easy as it appears.

Therefore, to help you understand whether you are hosting an effective virtual event or not, we have curated the above-mentioned article. While hosting a virtual event, you must keep the following aspects in mind:

• Favour Your Sponsors

Sponsors are one of the key elements that facilitate the process of virtual events. Your sponsors have different requirements and it is your responsibility to successfully cater to all the requirements. Giving them a satisfactory result would be undeniably beneficial for your organisation. This will also convince them to participate with your firm even in future events.

• Prioritise The Virtual Attendees

Virtual attendees are one of the main components of a virtual event. The virtual event is hosted with the intention of delivering quality content to all these participants. Therefore, you must ensure that you deliver appropriate content in an easy to understand manner. This will keep the audience engaged for a longer duration and yield better results.

• Focus On Data Accuracy

Accurate data is an essential element of a virtual event. Your sponsors need appropriate data to analyse the important aspects. It helps them understand more about their virtual facilities and features. Similarly, your virtual event should provide you with accurate data that helps you take corrective decisions in the long run.

We trust that this article will provide you with valuable information about virtual events.

Read more about: Dreamcast’s Virtual Event Platform: Host Global Business Events With Ease

If you are looking for comprehensive solutions for your virtual hybrid events, Dreamcast offers endless possibilities. Enquire now!

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FAQs

The post Questions You Need To Answer About Your Virtual Event Platform! appeared first on Dreamcast Blog.

Let’s face it, with Coronavirus lurking in every corner of the world, having in-person meetings seems a far-fetched idea. Thanks to Virtual meetings and advanced technology who have paved the way for efficient means of communication within organisations. Businesses are slowly but steadily breaking free from the traditional face-to-face meetings due to endless advantages. Virtual meetings are cost-effective, they can be conducted from anywhere, are less time consuming as you don’t have to travel from one place to another to attend meetings. In fact, it has enabled most organisations to expand their businesses across the globe with just a click!

What are Virtual Meetings?

Virtual meetings are basically online web-based meetings that are conducted over the internet on comprehensive web-based solutions. This enables people to have a real-time conversation and connect with other individuals via an integrated keyboard/video/audio chat feature to accomplish common goals.

A valuable and convenient format enabling associations as well as organisations to host meetings in a digital space through which they can interact with clients, employees, business delegates, and so forth. The virtual meeting offers numerous interactive and engaging tools which maximise participation and deliver fully immersive experiences.

Virtual meetings connect everyone right from employees, directors, clients, c-level executives, global representatives, etc. through a seamless digital platform. To learn more about virtual meetings, let us dive into their types.

Types of Virtual Meetings

#1. Annual General Meetings (AGMs)

The virtual annual general meeting is a valuable format for associations, organisations, and companies to come together and host meetings with the entire organisation at once. Everyone right from employees, directors, to stakeholders at the organisation can connect through a seamless virtual platform. AGMs are potentially rising due to various reasons, but the utmost importance out of them is that they give immersive opportunities to enhance your engagement.

Virtual AGMs are hosted to engage all sorts of interested shareholders/stakeholders seamlessly. The platform offers the ability to organise Live Q&A sessions, Live Polls, Chat, & Call, attendance tracking, and user audit, notify and reminders, and more. It enables shareholders to have free-flowing communication with the director of the company regarding the company’s overall welfare and also elect new members to the board as well.

#2. Board Meetings

One can define Board Meeting as a social gathering of an organisation’s board of directors who are responsible to make decisions regarding certain goals or agendas. Basically, board meetings are held between decision-makers of an organisation. You can present important facts, and ideas during the meeting and liable decision are taken on further actions. Virtual board meetings enable the decision-makers of the board to be part of the meeting at their convenience from the comfort of their home or desk space. It also enables businesses with a few interactive features that provide free-flowing discussions in real-time via integrated keyboard/audio/video chats.

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#3. Breakout Sessions

Breakout sessions or Breakout meetings are defined as a workshop-style group activity designed generally for problem-solving that mostly focuses on the conference or event theme. These sessions are basically shorter than other items on the event agenda. Often, breakout participants rejoin the full group to discuss or present the results of the workshop.

Breakout sessions are normally organised during day-long conferences or at a convention intended for a limited group of participants. You can organise these meetings in a virtual chat room seamlessly. Apart from it, breakout sessions easily connect attendees with other remotely located attendees from wherever they are with the help of any device supported by the internet connection.

#4. Town Hall Meetings

An immensely popular meeting Town Hall Meeting is basically a gathering of employees located in different locations. One of the biggest advantages is that the employees can connect from anywhere they are, from the comfort of their own space through any device like smartphones, laptops, computers, or tablets.

A virtual town hall meeting is a perfect communication tool for an organisation as it helps in connecting employees from various remote locations. It allows communications between the employees and management. This platform is convenient for employees and organisations to come together virtually. You can host fun town activities and games such as leaderboard, crosswords, quiz, and more to boost the employees morale and engagement level.

#5. Virtual Conferences

Virtual Conference, the word itself is self-explanatory. A conference meeting is organised between a group of people to come and discuss over mutual topics and agenda. You can host a virtual conference over a web-based solution instead of a Live in-person venue. The platform enables speakers, attendees, organisers, and sponsors to network and connect remotely through a virtual environment and have life-like interactions via video/audio conferencing.

#6. Colloquium

Colloquiums are referred to as academic networking events wherein participants can network and connect remotely. The platform provides us virtual networking tables that enable participants to have a discussion on a specified topic and exchange or present their ideas the same as physical interaction.

#7. Conclaves

Closed-door meetings or Conclaves are organised between people holding a certain level of power in a particular organisation. The platform allows you to host a virtual meeting in a safe and secure environment. Prospects can have real-life experiences while interacting in real-time. Empowers attendees to download important documents/presentations and save the copies for future references. 

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#8. Congress

A congress is basically a meeting organised between a large group of people aiming to make vital decisions via a voting process and debate. A virtual congress meeting can be hosted by private entities as well as the government to connect and network remotely to take important decisions. Seamlessly organise your meeting with exuberant live polling and voting features.

Host an interactive alongside engaging meetups with ease at a virtual event platform that offers comprehensive and advanced solutions to enhance your reach in a visually rich environment.

Over To You

Beyond the shadow of a doubt, virtual meetings can be termed as the new future of mankind. The platform has drastically reduced the hustle and bustle of in-person meetings making it suitable for individuals across the globe to attend each important meeting. It has offered endless possibilities to prospects as well as organisations right from making the event budget-friendly to enhancing your virtual presence. This enables individuals to savor the utmost potential of the high tech innovations and gain valuable insights without involving themselves into complicated tasks. After a thorough research, we have incorporated this article stating various types of virtual meetings accessible in the market. We hope this article will offer you all the necessary virtual meeting solutions and help you amalgamate the perfect alternative available.

If you are looking for comprehensive solutions for your virtual hybrid meetings, Dreamcast offers endless possibilities. Enquire now!

The post 8 Types of Corporate Meetings That Can Go Virtual appeared first on Dreamcast Blog.

The user-friendly interface and cost efficiency of virtual events have made them the future of our tech-savvy generation. We all are aware of how the covid-19 pandemic changed and modified the perspective of our life entirely. From enjoying our family’s company to taking organisational decisions, we came across different yet extremely effective techniques. Numerous prominent brands from every corner of the world started to host virtual events to cater to their requirements. These virtual events proved to be a huge success for their organization.

We all know that virtual events are just like in-person events except they take place virtually. These events are streamed to the virtual audience with the help of virtual event platforms. The main reason behind the mind-blogging success of virtual events is its no limit of participation. This implies that countless individuals are allowed to join virtually. They can gain valuable insights whilst maintaining their utmost solace. Thus, virtual events have allowed organisations to indulge in regular brainstorming sessions.

This has yielded better results in a short time. But certainly, engaging virtual attendees for a period of 15 minutes to 1 hour is not easy.

All the organisations have realised that their participation boosted drastically with the help of virtual events. But, they soon found out that more individuals were able to leave just as easily. Upon realising that a virtual event was not up to their expectations, they just walked away. This became an extremely tedious situation for an organisation. It required a long-term solution that too on time.

Therefore, we have amalgamated this article for your assistance.

The Secrets Behind Hosting A Perfect Virtual Event

After running thorough research and analysing countless experiences of virtual attendees. We found out some important information that consists of valuable insights. This article covers up the 5 secrets that will help you host successful virtual events online. So, if you want to keep the audience engaged throughout your virtual event, continue reading further!

#1 Increase The Effectiveness With Engaging Features

Upon analysing the encounters of virtual attendees, we were able to pinpoint the main reason behind an ineffective virtual event. Yes, you guessed it right! Utilising less engaging features completely excludes the participants and makes them more susceptible to leaving.  In order to avoid the situation, it is recommended to include several engagement features. These highlights must allow an organisation to boost up the audience interaction and keep the productivity level high. You can utilise features like live polls, live surveys, gamification, and a lot more. This will boost up the adrenaline of your virtual attendance and give them a chance to channelise their energy effectively.

#2 Deliver A Life-Like Experience Virtually

If you want to keep the audience interested in your virtual event, you must render a life-like experience. This basically implies that you must utilise the power of customisation. Countless virtual event platforms facilitate organisations to alter every aspect of their virtual event. This empowers them to modify the different features present in a virtual event according to their requirements. By altering various aspects of a virtual event, brands are able to modify as per their level of expectation. This creates a real environment that develops a sense of reality among the attendees. You can incorporate features like DIY booth builder, dynamic banners, dynamic lobby, DIY button and icon names, and a lot more. This will allow you to match your brand’s requirements and create a virtual event just like a physical one.

#3 Allow Participants To Interact Seamlessly

Boosting audience interaction is another secret to hosting a successful virtual event. By providing individuals with an opportunity to communicate with each other, you motivate them to participate more. This allows all the virtual attendees to come forward and share their ideologies. In order to achieve this, you must incorporate numerous features like live chat, live audio and video calls, automatic feedback forms and so forth. This feature allows them to share their insights regarding various topics of a virtual event. It also empowers them to clear their doubts and get a deeper understanding of the topic. Therefore, it makes your virtual event more effective and successful in the long run.

#4 Benefit From The Potential Of Social Media

One cannot skip the fact that social media holds tremendous power in this generation. The targeted audience spends a significant amount of their daily time, scrolling through social media platforms. Thus, it is undeniably important to strategically utilise this virtual space. It implies that you must effectively promote your impending virtual event and create an exciting buzz among the individuals. You can utilize the power of paid advertisements or communicate with the numerous influences out there. Unquestionably, these features help you in achieving your targeted goals by spreading the word rapidly. Therefore, it is advised to utilise the potential of social media and use it for your benefit.

#5 Add A Hybrid Perspective

Lastly, there is no harm in getting more creative with the virtual world and its endless possibilities. Thus, you can also add a hybrid event perspective to enhance your effectiveness. A hybrid event is the perfect fusion of virtual as well as physical elements. This allows individuals to enjoy the best of both worlds, that too from the comfort of their homes. In a hybrid event, few individuals are present at the physical event location. Whereas the rest are connected through a virtual medium. This is a great way to add a twist of reality with the help of a virtual event platform. Hybrid events are gaining significant popularity as they allow organisations to host an immersive event. This event provides a holistic experience to the virtual attendees and boosts up their understanding of the entire concept effortlessly.

Conclusion

Virtual events have unfathomable potential. They can provide informative content to the virtual participants whilst maintaining social distancing norms. This hi-tech innovation proved to be quite effective during the times of coronavirus pandemic. But, organisations also saw an increase in withdrawals of virtual attendees. This was mainly motivated by reasons like long sessions, less engaging content, and so forth. Therefore, in the above-mentioned article, we have covered the secrets to hosting a successful virtual event in 2021. We have summarised our insightful information in five different pointers. We trust that this article would provide you with significant virtual event solutions and help you eliminate unnecessary aspects.

If you are looking for comprehensive solutions for your virtual hybrid event launch, Dreamcast offers endless possibilities. Enquire now!

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The post 5 Secrets For A Marvelous Virtual Event In 2021 appeared first on Dreamcast Blog.

With the rapidly changing economy around us, we must think fast. We all are aware of the drastic effect that the covid-19 pandemic had on us. It not only changed our way of lifestyle but also affected our perspective towards a lot of things tremendously. There is no denying the fact that life around us is not the same anymore. This means that the idea of physical events also changed quite a bit and without a doubt business enterprise around the globe were the ones who were majorly affected by it.

We all know how important it is for an organisation to carry out their day to day communication in order to achieve its targeted goal. It is not only important to keep a track of their employees but it is undeniably essential to keep them adequately motivated. This pandemic certainly paused all our productivity levels and individuals were forced to lead a monotonous life.

Fortunately, things changed and for the good!

Some masterminds cautiously focused on the technological advancements available at our disposal. This attention led to the significant popularity of virtual as well as hybrid events. Although these events have been around the corner for quite a while now, we can not ignore the fact that the pandemic boosted their performance at precipitous heights.

What are Hybrid Events?

Hybrid events are the perfect amalgamation of virtual as well as physical events. These events require individuals to accumulate at a predefined location and stream their entire event virtually. In simple terms, if we add a virtual component to a physical gathering, we will get a hybrid event. Hybrid events are the perfect alternative to face-to-face physical events. Not only are these events engaging but they are also extremely budget-oriented. Thus, organisations are observed to incline towards these platforms at a fast pace. When individuals collectively conceptualize at a physical location, they tend to be quite effective. Moreover, this entire session can be streamed virtually in a hybrid event. This adds a surge of effectiveness in the entire event. This promotes effective implementation of plans.  Not only are individuals able to access this information but they also do not have to face any type of limitation whatsoever. Therefore, organisations have admired hybrid events.  With all that being said, let us have a look at some of the few features that showcase why hybrid events should be utilised by every organisation out there.

#1 Lures in Greater Deals

With hybrid events, organisations are able to cut-off on unnecessary expenses. This helps them in focusing their attention towards the necessary aspects of a business enterprise. When a firm starts to render more of its attention towards the vital aspects, it develops strong bonds with other brands. This helps in creating better relations as well as a healthy working environment for your employees. This positive ambience boosts up the effectiveness of an organisation and helps it in attracting great deals. For instance, hybrid events can open pathways of interaction with different firms and brands. You can even partner with different brands and curate an extraordinary hybrid event.

#2 Commendable Increase in Return On Investment

Hybrid events give better audience engagement as compared to virtual and even physical events. Hybrid events require quite less expenditure. Thus, it is inevitable to increase your return on investment. These events are easy to set up and effortlessly spread the word. Moreover, if you opt for strategic plans like making your online sessions available on-demand and pre-scheduling your hybrid events, you will definitely see positive results. These tactics would create more gossip among the individuals and will therefore increase your sales in no time.

#3 Reduces Unnecessary Expenditure

As mentioned above, hybrid events do a commendable job in reducing all the unnecessary expenditure. Organisations can effortlessly reduce expenses like the travelling cost, maintenance cost and even the sponsorship cost. This is undeniably a major plus point for all the organisations out there. Unlike the physical events that required a great deal of investment now and then, hybrid events are just the right option since they are very pocket friendly. Brands can utilise the saved funds in distinctive aspects. They can also indulge ineffective promotions or increase their investments in marketing as well as sales strategies.

#4 Enhances Brand and Sponsor Relations

Hybrid events allow you to perfectly amalgamate a list of sponsors to benefit from them. You must carefully sit down and conceptualize in order to analyse all the necessary sponsors for your brand. It is important because if you partner with irrelevant brands, you might incur great losses. With the help of hybrid events, organisations can incorporate numerous sponsors at the same time. As hybrid events attract more audiences, the sponsors will get a number of potential clients in no time. This will be advantageous for your organisations as well as the partner sponsors.

#5 Maximise The Audience Attendance

If you want to maximize the audience attendance, hybrid events are perfect for your organisation. These events are extremely convenient as they do not follow any participation limit. Individuals from any corner of the world can participate in these events effortlessly. Since these events are held virtually with the help of a hybrid event platform, there is no participation limit. Organisations are empowered to host interactive brainstorming sessions in a hassle-free manner. Unlike the physical events, organisations do not have to face any sitting arrangement or participation barriers. Thus you can expect maximum event attendance from your virtual attendees with hybrid events.

#6 Boost Up The Event Engagement

Hybrid event platform provides a perfect amalgamation of engagement features. These  features are specially designed to boost up the audience interaction and engagement. For instance, features like live polls, live surveys, live chat boxes, and a lot more allow individuals to come forward and share their ideologies. You can also utilise special features like gamification and automatic feedback form to make the entire hybrid event space more immersive. These features make the virtual attendees feel welcomed. Thus engaging attendees more with hybrid event platforms.

Conclusion

As we mentioned above, hybrid events are the perfect fusion of virtual as well as physical elements. They allow individuals to stream their events virtually. It includes several participants coming together at a physical location and streaming their activities with the help of a virtual platform. This method has gained quite an attention from the tech-savvy generation. In the above-mentioned article, we have discussed a few reasons that play a major role in the popularity of hybrid events. This article covers all the necessary aspects that are facilitated with the implementation of hybrid events. These digital sessions allow organisations to communicate with other business enterprises effortlessly. Moreover, after analysing the overall impact of the pandemic and the incorporation of hybrid events, we have summarised our entire knowledge above. Therefore, we are sure that this article would help you gain some valuable knowledge. Hybrid events are without a doubt, the new future of tech-savvy generation. Thus, you must gain valuable information regarding the same.

If you are looking for comprehensive solutions for your virtual hybrid event launch, Dreamcast offers endless possibilities. Enquire now!

The post Hybrid Events: The Future of Event Industry appeared first on Dreamcast Blog.

As we all know by now hosting virtual events have become a new normal with the course of pandemic. The event industry rapidly adapted to the new innovations of tech-freaks and pivot to virtual events leaving physical events behind.

Virtual events hosted on a comprehensive virtual event platform enable attendees to partake in virtual events at their convenience! Undoubtedly, virtual sessions are a lot cost-effective in comparison to online formats. Additionally, it facilitates a large number of audience to join online sessions at once from the comfort of their own homes or work desks.

Incorporating social media walls in virtual events has proved to be an efficient way to enhance the ambiance of virtual venues. At the same time, powerful social media aggregators elevate the entire event experiences and boost engagements at the event. However, resulting in generating quantum leads. The social wall for virtual events and venues have drastically made their space and are rapidly evolving with time.

What is a Social Wall for Virtual Events and Venues?

Modern technology innovations enable you to narrate your event story in the most enticing and interactive way. It helps in catching the attendee’s attention seamlessly while keeping them hooked and entertained throughout the event. A social wall for virtual events and venues are the perfect tool to boost engagements, attract sponsors and exhibitors, and deliver immersive experiences. 

Social media walls work by perfectly curating the valuable user-generated content across all social media platforms (via hashtags and social handles) in a single place.  It helps in bridging the gap between live physical and online events.

Simply put, social media aggregators enable individuals to embed social media profiles in the form of a single feed. It not only helps in grabbing attendees’ attention but results in boosting traffic at the virtual event effortlessly. Utilising the power of social media walls in virtual events in the right way holds utmost importance. Master the art of creating live social media walls for virtual events and venues to amplify its effect and achieve optimal results.

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Quick Steps to Create Social Media Walls for Virtual Events and Venues:

Here are quick steps to create social media walls for virtual events to elevate attendees experience and foster communications and engagements:

• Accumulate valuable User-Generated content (UGC)

Gather valuable user-generated content across various social media handles via hashtags.

• Aggregate and Customise

Aggregate the quality feeds and curate them on your social walls to boost engagements and grab attendee’s attention.

• Display on any Digital Signage

Display your Social media walls in virtual events on different digital signages effortlessly.

Events Where We Can Embed Social Walls:

Social media walls for virtual events can be embedded in any event, whether you are hosting an event with 1000+ attendees or hosting a small-scale event with a limited number of attendees.

• Virtual Events
• Internal and External Hybrid Events
• Virtual Product Launches
• Virtual Weddings and Festivals
• Online Congress, Conferences, Conclaves, etc.
• Virtual Trade Fairs, Expos, Exhibitions, etc.
• Networking Fairs and more.

Benefits of Using Social Wall for Virtual Events and Venues

Embedding social media walls in virtual events and venues offer enormous benefits. It opens a new realm of communications thus resulting in fostering engagements at virtual events. You can simply display social media posts and feeds shared by attendees, sponsors, speakers from diverse social media channels at a single place and reap the benefits it serves.

Advantages of using social walls for virtual events and venues:

1. Sponsored Posts Results in Boosting Revenue

Sponsors are the lifeline of any event. Attract sponsors to buy attractive space on social walls in your event to display their ads as Sponsored Posts. Social walls help in enhancing the visibility of sponsored posts by grabbing the attention of a lot of viewers. However, monetizing social media wall for events and venues results in maximising sponsorship revenues and grabbing enticing sponsorship deals. Strategically showcasing social media feeds along with Live streams during virtual events will lure a lot of attention from people.

2. Organise Contests to Encourage Users

Incorporating social walls in virtual events enables you to organise contests, leaderboards, and so forth. It helps in motivating viewers to post about the event on their social handles with a unique hashtag. It helps in boosting engagements at the event effortlessly thus resulting in making the event successful.

3. Promote Your Upcoming Virtual Event

Utilisinga Social wall for virtual events and venues help in creating a buzz about your upcoming virtual event. It helps in creating superlative branding experiences along with valuable UGC. Social media aggregators help in promoting your upcoming event seamlessly. You can simply upload a sneak peek of the upcoming event creatively on the social walls of your event. It helps in reaching a wider segment of attendees thus resulting in amplifying your event reach.

4. Boost Networking

Introducing Social walls in virtual events helps in boosting healthy communication between attendees. Amalgamate communication features offered by social walls to your benefit. Social walls enable attendees to have open discussions with each other without disrupting the live stream. However, embedding social walls in virtual events and venues helps in creating a sense of community thus enabling participants to collaborate actively. They can simply share posts and comments. A social wall for virtual events and venues helps in developing a bond between the organisation and attendees. Social media walls enable attendees to keep on interacting even after the event gets over.

5. Keep Attendees Engaged

Social walls bridge the gap between online and offline events seamlessly. You can ask your audience to share questions while using event hashtags. It can be displayed on the social wall in virtual events that can be seen by everyone attending an event. Additionally, you can even utilise social media walls for ice-breaker games encouraging people to start conversations and collaborate seamlessly with other attendees. It helps in boosting the virtual attendee engagement while keeping them hooked throughout the event.

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6. Measure the Performance of the Event

The social media aggregator enables you to measure the performance of the event.  It helps in analysing the detailed metrics of audience behavior and engagement at your virtual event.

7. A User-friendly Alternative to Enhance Virtual Event Set up

Social walls for virtual venues are a user-friendly alternative that does not require any software installations. It can be easily embedded in a virtual event set up. Combining live streaming with social media walls opens new possibilities for attendees to interact and have free-flowing communications.

Conclusion

It’s a known fact to all that virtual events have gained significant popularity in the past few months. Utilisinga Social wall for virtual venues helps in enhancing your virtual event set up and amplify the online visibility of an organisation. Curating social walls for your events helps in enhancing your reach and grabbing attention from attendees effortlessly.  Dreamcast virtual event platform enables you to set up an interactive and attractive Social wall for virtual events. In the above-mentioned article, we have penned down the benefits of embedding social walls in virtual events. Hope this article will offer you valuable information about social media walls and the benefits it serves!

In-Person, Hybrid, Virtual

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Across All Event Formats

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The post Why Use Social Wall for Virtual Events and Venues? appeared first on Dreamcast Blog.